OUR STORY

Brand Story

From a small studio to a premium home customization brand, YUNLU is a story of devotion to Oriental aesthetics.

"YUNLU" draws meaning from "clouds wrapping mountain dwellings" — a quiet, elegant attitude toward Oriental living.

In 2018, founder Zhang Yichen returned from studying in Europe,带着 deep reflections on Oriental spatial aesthetics, and founded YUNLU in a studio under 50 sqm in Shanghai. She knew Chinese design needed to reclaim its own cultural narrative.

From the first full-service project, YUNLU committed to "full customization" — not just blueprints, but from space planning and material selection to furniture and soft furnishings, delivering a complete ideal home for every family.

Today YUNLU has served over 3,000 families with 20+ senior designers across 28 cities. But we keep one初心: let every home carry its own beautiful life.

2018

Founded

Zhang Yichen founded YUNLU Design Studio in Shanghai.

2020

Service Upgrade

Launched full-service customization covering design, construction and soft furnishings.

2023

National Expansion

Service network expanded to 28 cities, 50+ brand partnerships.

2025

Online Store

YUNLU Home Mall launched for one-stop design, shopping and consultation.

Oriental Aesthetics

Integrating traditional Chinese aesthetics into modern spatial expression.

Craftsmanship

Strict quality control from material selection to delivery.

Nature Harmony

Respecting nature and promoting sustainable living.